Blink, a Fintech platform developed by Emtel, has partnered with WebEngage, a marketing technology company specializing in artificial intelligence, automation, Customer Data Platform, and advanced data analysis.
This strategic partnership will allow Blink to leverage cutting-edge solutions to enhance individual customer engagement and provide users in Mauritius with experiences based on superior quality applications.
Emtel, the leading telecommunications service provider in the southern hemisphere, has evolved into a full-fledged IT company with impactful services, including the Fintech platform Blink. Blink has made a mark in the rapidly expanding financial services sector.
Its partnership with an innovator like WebEngage is a milestone for Blink users. Customers can now make transactions directly from any bank, network, or smartphone, from anywhere, at any time.
As part of this partnership, WebEngage’s AI-driven marketing platform will be integrated into Blink.
This integration will help Blink gain a deeper and more insightful understanding of all its users. The data collected will assist in designing meaningful journeys and experiences for customers.
“Blink was launched with the vision of empowering people in Mauritius with innovative financial instruments at their fingertips.
We now want to boost engagement with our users through personalized communications and automated workflows, while providing consistent and seamless experiences across channels.
WebEngage’s proven experience in marketing in the telecom industry and FinTech/FSI space comes in handy for us.
Their CDP, FinTech-specific data model, and out-of-the-box use cases will help us improve our relationship with each and every customer,” said Kresh Goomany, CEO of Emtel.
Blink’s decision to adopt automation and AI aligns perfectly with the diversification of the local economy, leveraging digital transformation and developing large-scale financial systems.
Source: Le Mauricien
