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Mauritius rolls out new marketing campaign in India

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Mauritius has unveiled a new advertising campaign in India. The campaign ‘Where Else but Mauritius’ is reportedly meant to attract more Indian visitors to explore the wide variety of offerings that makes the island one of the most popular travel destinations for Indians. 

This campaign, in its first phase, seeks to spread awareness about the destination’s Romance, Adventure, Wildlife, Nature, Gastronomy, Culture and Heritage on social media. 

Arvind Bundhun, Director, Mauritius Tourism Promotion Authority (MTPA) said that the objective of the new campaign is to highlight the “all attributes of the destination” to attract all kinds of tourists to Mauritius.

“India is a priority market for us. We want Mauritius to stay on top of the mind of Indian travellers through this campaign,” he said.

MTPA is also pinning hopes on Air Mauritius’ increased capacity on Mumbai – Mauritius route that started last week. The airline is operating 5 flights a week on the route.

“We are hopeful that the additional capacity will translate into opportunities for Indian travellers on the reopening of the international flights,” Bundhun said.

The focus of the campaign targets to reach out to segments like the wedding market, honeymooners, incentive groups, and film production houses.

On March 12, Mauritius dropped negative PCR test requirement for fully vaccinated visitors. So, incoming visitors will no longer have to present a negative PCR test taken 72 hours before arrival in Mauritius.

However, all visitors have to go through a Covid test on arrival in Mauritius.

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