Lux Collective Expands into the Middle East

The Lux Collective, a luxury hospitality company, is extending its presence into the Middle East by establishing a regional office.

Christian Pertl has been appointed as Chief Commercial Officer and will be based in Dubai.

This expansion comes alongside the launch of two new properties, LUX* Al Jabal and LUX* Al Bridi, in Sharjah, UAE, slated to open next year.

Christian Pertl, with extensive experience in luxury hospitality, is known for his innovative marketing and brand strategies.

His appointment reflects The Lux Collective’s commitment to growth in this rapidly developing region.

Pertl’s career spans three decades, marked by visionary leadership and a focus on revenue optimization.

He previously held leadership positions in prominent international hotel chains. The move is part of The Lux Collective’s broader strategy to double its portfolio within five years.

Source: Le Mauricien